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    Indian Fashion Industry

    Fashion trends in colors of India

    In the late 20th century was the end of all the hype that has created a more practical and pragmatic and has a more stable fashion company.
    In the 50s, 60s and 70s, the fashion scenario in India was not entirely clear. It was very exciting, very elegant and graceful. There were no designers, models, stars or fashion design labels that the country could show. The value of garment was judged by its style and fabric and not by whom.

    It was felt ever so chic and trendy to go to any extent unknown, which could make a pledge of a few rupees, comfortable fit, finish and style. The high society lady who wore it, was proud to be a good case and give your name to the final result.

    In 60 years, ala ‘kurtas’,’ high churidar and hairstyles were a trend among women. It was an era full of malice and celebrate the art and music and cinema, as evidenced by the launch of restraint and the acceptance of new types of materials such as plastic film and polyester.

    The 70s was an increase in the export of traditional materials outside the country, as well as the interior. Therefore, international fashion arrived in India long before the MTV culture, with bright colors, floral prints and bell. Synthetic became fashionable and affected disc culture to the stage of fashion.

    It was in the 80s when the first fashion store Lovely “opened in Mumbai. At this time the clothes were sold at a price of four figures. The ’80s were the era of self consciousness and American designers such as Calvin Klein became popular. In India too, silhouettes became more masculine and salwar kameez designed with epaulets.

    With the evolution of designer stores in Mumbai, culture elegant fashion design has been a tendency among Indians with their hefty price tags. No doubt that a garment with a high price tag is on the lower level of fashion. But clients immediately transformed into high fashion when they were convinced that this noble way of the word “culture of fashion design, you must have a higher price.

    The clothes were sold at unbelievable prices only because the designers decided to be held out by blind and celebrities associated with the right shows, and events.

    Later became fashion contests any attempt to make the other outside the library reviews, and coverage of the media. For any newcomer, the fashion was the number one professional art that time.

    In the 90s the last decade of the millennium, a step toward the door for dramatic return to ethnic minorities (Today, ethnic wear market in India is represented in the Republika Srpska. Crore 9000). This led to the decline and recession, pushing to sell at any price to stay and maintain the honor. With strong competition and the knowledge of noise murdered customers, the inevitable happened. The price tags that had arrived after the summit, began its journey down.

    At the moment the slowdown not only lives in the price tags on clothing, but also in the field of fashion. Other models, choreographers, make-up men, hairdressers and stylists ran their business.

    Pleasure and part time in the fashion scenario in India was not finished with that, but continued. At one point it reached a certain level of balance and there, at the beginning of the Centaur 21, with new models and the design of some exaggerations of its speed-sensitive fashion.

    Indian fashion industry spreads its wings globally

    For the global fashion industry, India is exporting large quantities of fabrics and accessories. Throughout the world, Indian ethnic designs and materials are considered an important aspect of the fashion houses and clothing manufacturers. In fabrics, while providing fashion clothing, India also plays a vital role as one of the biggest players in the field of international fashion.
    India’s strengths not only depend on its tradition, but also in their raw materials. Globally, India is the third largest cotton producer, the second largest producer of silk and fifth largest producer of man-made fibers.

    In the international market, clothing and fabric from India have many fundamental aspects that are consistent in terms of cost-effective to produce, raw materials, rapid adjustment for the sale, and wide ranges of preference in clothing designs sequins, beads, embroidery, etc. or chikkon Aari and cheap skilled labor. India offers these modes for international fashion houses at competitive prices with the shortest time and a de facto monopoly in hand embroidery designs developed covering – the world has accepted more.

    India has always been regarded as a default font in the segment of embroidered garments, but changes in the rupee against the dollar have also lowered prices, thus attracting buyers. Therefore, international fashion houses to walk the testing points, and ultimately true works are sold at bargain prices.

    In regard to the fabric market is concerned, the ranges available in India can attract and confuse the buyer. A fundamental expectation of discretion in the choice of fabrics is the current trend in the international market. Much of the production work taking place in some parts of the small town of Chapa in the State of Bihar, a name you never heard. This is how the fabric is a cottage industry, kitchens and quality of raw silk spilled here belie the crude production methods and equipment used tussars-Matka silk, phaswas, can you name and they conceive. Surat in Gujarat is the provider of an impressive range of jacquards, moss crepes and georgette curtains – all the fabrics used to make stunning silhouettes demanded worldwide. Another web design from India that has been specially designed for the fashion history is the “Madras” check originally used for the universal “Lungi” a simple and low envelope used in southern India has crossed product its way into scarves, blouses, household goods and almost everything imaginable.

    Recently, many designers have begun using traditional Indian fabrics, designs and cuts to enhance their fashion collections. Ethnic Indian designs with batik tie and tie dye, block print or vegetables is “not just in India but around the world.

    In India, folk embroidery is always associated with women. It is a way to express themselves, and make designs that represent the culture of origin, their religion and their desires. embroidered dresses of the women for their personal use, and those associated with the pastoral preparation embroidered animal decorations, decorative covers for horns and forehead and Rabari of Kutch in Gujarat do some of the best embroidery. Netting is performed during festivals and marriages, which apply force called “Dharaniya. One of the main styles of Saurashtra is embroidered Heer, who has bold geometric designs, silk fabrics. The women of the Banni area of Kutch embroidery Mutwa are fascinating when they are working fine embroidery motifs and mirrors the size of a pinhead, Gracia Jats use of geometric designs in the robes yoke. In addition, most beautiful rugs are also made in Kutch.

    Pearl adornment Clothing is another area where demand on the international market. The accounts are used for making wreaths and other accessories such as belts and bags, and these models now available for haute couture evening dresses too.
    According to a recent survey, indigenous women have abandoned their traditional sari for western gate of T-shirts and shorts, as they feel more comfortable in skirts and pants instead of salwar kameez and saris. It found that women spend only U.S. $ 165 million in my pants and skirts against 1.74 billion dollars spent by men on trousers. With more women coming to work outdoors, pants (combined) branded and skirts market has grown to a huge 27 percent in terms of sales. Women feel that Western clothing is more appropriate, especially when working or using public transport. Many business offices are also in favor of their employees to wear western clothes.

    In India, the inspiration of the West is increasing due to the influence of television and movies. In addition, shopping malls selling branded clothes have also mushroomed in India and are fascinating young people. Recently, designer clothing is encouraged by the chain stores such as shutdown of the Buyer, pants, Westside, companies, etc, as Raymond and TCNs have also established their shops to designer wear, such as: and W.
    The market for fashion industry in India

    A recent report indicates that the fashion industry in India can make its net worth of Rs 200 crore from Rs 1000 crore in the next five to ten years. Currently, the designer in the world market amounted to use is 35 billion dollars with a growth rate of 9 percent, with the Indian fashion industry to create only 0.1 percent of the net value international industry.

    According to approximations, the total apparel market in India is estimated at about Rs 20,000 crore. Market size clothing line is almost a quarter of this or Rs 5,000 crore. designer clothes, in turn, covers about 0.2 percent market share clothes.

    Currently, the largest turnover in the segment of designer clothing is about RS25 crore, with other less well-known names turnover of Rs 10-15 crore. Taking into account the perspectives of the Indian fashion industry for growth, the figures are not very optimistic.

    The figure on the fashion industry

    exchange or designer clothing is about Rs 250 crore

    Or use the designer estimates that less than 1 percent of the apparel market

    o The global market for designer clothes is 5 percent of the total market for apparel

    o The global market for designer wear industry depends heavily on the small business sector

    Or clothing designers Consumers have an annual family income of Rs 10 lakh-plus. There are 3 lakh such households in the development of 40-45 percent

    garment industry or design is expected to increase to Rs 1,000 crore by 2015.

    o More than 81 percent of the population under 45 years of age is aware of fashion.

    Many fashion designers and management experts expect the growth to an average of 10-12 per cent for the Indian fashion industry in the years ahead. Although the growth rate could exceed 15 percent if the infrastructure and other logistical bottlenecks and drawbacks are closer.

    India needs more efforts to overcome

    However, despite the advantages offered by India, there are also some disadvantages. India is not a major player in the world market with reference to the mark due to its inability to provide value-added products. This is shown by the fact that almost 50 percent of its exports are garments and where the value added is essential. Similarly, 75 percent of the underwear market is general and non-branded consumer and indigenous brands, very few can survive in foreign markets. Clearly, the Indian market has not made a strong position and it is difficult to make Indian brands that can compete with global brands in India.

    Another reason for the slow growth in the fashion industry is the limited experience of the designers and the platform offered. The insignificance derives from the fact that the younger talent is hired by the biggest names in school work, and print their work with the best designers of the label.
    Although the presentation of the individual scene is not an alternative of choice for younger talent, due to limited funds, the name of a novice designer can not come to the forefront.
    Another thing about the ramp, because the designers of supply is not appropriate for use in general. You will see there is dissimilarity between what is there on the ramp and the door of the page three crowd. Some think that the current trend is in place, but the trend has not changed much, since it is the old back. We had short kurtas, long kurtas, skirts, etc back to me in fashion with only a new variety of models.

    Many management consultants and professionals believe that the Indian fashion industry will be enhanced if the newcomers are given adequate attention. What we need more support so that their work is recognized. According to consultants and professionals there should be a group of designers who choose to highlight on the basis of their work and not your name or who worked in the past, and therefore the selection is based purely on quality. In addition, the Board should include people from schools rather than fashion designers.
    It was noted that the media-hype around the big names and the blatant commercialism has hindered business in the Indian fashion industry. No clear picture is given about the viability of the products. Basically, it’s the famous names that speak of. What they offer is not exactly everyday wear. The focus of the entire industry is in the commercialism. The debate is only on the quantity sold and at what price and nothing about the designs or styles.

    Efforts to develop global fashion brands

    It’s designers, a seamless supply chain, control of large distribution and concentration of quality in dealing with a certain image. While some have done something in the west covering Tommy Hilfiger, Gucci, Zara, Armani, Versace, Ralph Lauren, etc, India has not been able to follow.
    A major reason for not succeeding in India was isolated in the fashion system. Each participant, including designers, exporters, textile players and retailers must comply with the government to ensure that the position of Indian fashion is strong in the coming years.

    There are several organizations and industry associations that can support the brand in the building practice. Many of these organizations need resources and make an attractive image of the Indian fashion rather than independently trying to promote specific brands or segments of textiles.

    Efforts to create a strong global brand

    Major textile players are increasingly targets a market facing activities, while developing a partnership with small and medium enterprises (SMEs) clusters. Such networks would be an advantage for those who can focus on demand-making and brand as well as for groups that can focus on quality production.

    Efforts to create value networks

    After the entry of large retail chains like Wal-Mart, The Gap, etc in India, small-scale manufacturers in India will be very difficult to meet the demands of international buyers if they continue to promote their products individually. Therefore, it is important that value networks are established between the textile and garment manufacturers in India, small and large scale, so the marketing muscle of the main actors can be used to receive large orders while the main actors then allocate orders to small and medium enterprises, based on its history of quality and service. For this to be implemented, it will be important to organize information about groups of small and medium enterprises in a perfect way to make selection decisions are made by providers of long-term information, only the most efficient firms survive and small and medium develop players.
    Efforts to focus on designers and designs

    Designers have a key role to play in the future scenario of Indian fashion. Must be an effective process for the preparation of these designers. This can be done by sponsoring exchange programs with international schools, increasing participation in world capitals of fashion, motivate and incubation of new companies offering designers and reward efforts through appropriate design awards.
    Even in India, renowned designers are not able to draw on financial resources far from organized as a vital part of their assets are brands and design talent is not measured in monetary terms and therefore difficult to judge value. This has severely hampered its development and its ability to increase the existence of outlets throughout the country and abroad. Similarly, there is no systematic approach to the existence in the world fashion capitals like Paris, Milan and New York. For this reason, designers must rely on personal contacts and relationships to the organization of fashion shows and retail partnerships. The French Government and the British government allows designers of his country, especially in these sensitive areas, as they believe that the creation of value through design is the only form of practice in the competitive landscape of the global fashion industry . India and related government agencies must also accept this aspect of textiles, clothing and fashion industry if you really need to see India on the world map of fashion.
    Working together: the efforts of designers risk

    Designers and many organizations can work globally through different models and working relationships with many. The Indian fashion industry has many points of view, but only one of these models, in which a designer creates a retail business with its own brand through organized retail chains. There are many other models based on the ownership of the trademark and division of operational activities.

    Globally, many models of collaboration between designers and companies are available. For example, Ralph Lauren has reached an agreement with Jones Apparel for the production and sale of various brands Polo. Similarly, Armani had an agreement with Zegna for production, even though it was competing with them on the market. There are many cases of designer brands co-owned by the designers and companies, Gucci, Alexander McQueen and Stella McCartney, Gucci possible that some of them.

    Ultimately, many design firms have been obtained by the companies where designers play an important role in the design elements of the company, but the brand and organization of company property.

    The possession of Calvin Klein by Philips Van Heusen and existing holdings of Hugo Boss and Valentino by Marzotto few examples in this segment. These examples suggest that designers do not find such relationships important to development, but these companies find attractive, increasing profitability and growth. It also deals in India might go a long way in the development of brand values of businesses and designers.

    The development of clusters

    Make a common infrastructure for the operation as the design and sampling, processing rich, product testing, etc can help to increase the capacity of the poles as the major investments could be made by the group itself rather than any other one single player.

    well-managed databases can reduce the cost of research and data mining, many players can do to make it easier for the procurement process for buyers. marketing programs, cooperative groups can also support the players grow in the value chain by combining their forces within the cluster.

    Battle of conglomerate based in the fashion industry is characterized by the Italian industry. The National Chamber of Italian fashion, for example, supports the development of centers of fashion in Milan and Florence, in a clear organization. Indian industry has much to learn from Italy because India has a similar group based scattered production base, but could not connect with the design and brand-building.

    If the above activities are considered successful, India could have an extraordinary development in the fashion industry, which could increase by an insignificant size of Rs 8.000 crore in the next decade.

    Conclusion

    In the 50s, 60s and 70s, the Indian fashion scenario was colorful and elegant, late twentieth century it was very simple and early 21st century that has guided and continues to experience growth with a spectrum of many colors. Although this industry is growing at a very good addition to achieving meaningful participation in the global market, but it must be serious efforts to stand between the international fashion market in various fields.

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